As part of my research towards starting my own publishing company and planning on running a crowdfunding campaign next year, I decided to tackle what is probably the most well-known board gaming crowdfunding book: Jamey Stegmaiers “A Crowdfunder’s Strategy Guide”. (Click here to go to Amazon)
Jamey is known as one of the owners of and the face of Stonemaier Games and the designer of many of it’s popular and well-loved titles. He has also published for free on his blog, over 250 parts of Kickstarter Lessons.
His book is a complement to the Kickstarter Lessons and is written to be used alongside his free content to help creators take their creation to crowdfunding. Per his own words, the book is designed to be more story based.
The first chapter is one of the important ones in regards to the timeline for crowdfunding: “You Don’t Need to Launch Today”. I personally have been doing research into this topic for years, listening to podcasts and reading content related to taking your first project to crowdfunding. My personal timeline is to take my project to crowdfunding between June and September.
However, I also completely understand the drive to go as far as possible and pushing your project to become a reality as soon as possible. This chapter gives a lot of good information on the reasons why it’s important to push forward when and only when your project is ready, not because of artificial expectations.
One of my favorite parts of Jamey’s book is that he provides a lot of lists! Not just normal lists, but detailed lists, and I love it. His lists include things like “The Definitive Prelaunch Checklist”, “Top Ten Reasons to Crowdfund the Creation of Something New”, “Top Ten Most Common Crowdfunding Mistakes” and more.
I found this book to be an awesome resource and well worth purchasing it (twice apparently, as I had ordered the physical version several years ago, then when I was ready to read it now, I couldn’t find it, so purchased the Kindle digital version). While reading the book I took copious notes, highlighted regions, and will likely reference the book during the process of taking my first project to crowdfunding.
This book and the Kickstarter Lessons on the Stonemaier blog are what I consider essential resources for this process to help along the way to getting no only my first project across the finish line, but others as well.
The link in the post was populated through my Amazon Affiliate links.
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